Rory Sutherland:
Rory Sutherland:广告人谈人生启示

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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广告通过改变我们的感知,而不是产品本身,提升产品价值。Rory Sutherland大胆断言:感知价值的改变,可以与我们认为的“真正”价值的改变同样令人满意——他的结论对我们的人生观也可以产生有趣的启发。

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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