Rory Sutherland:
"روری سوترلند" : درس های زندگی از یک کارمند شرکت تبلیغاتی

TEDGlobal 2009 · 16:39 · Filmed Jul 2009
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تبلیغات با تغییر درک ما به ارزش یک محصول تجاری بیش از مقدار واقعی آن می افزایند. "روری سوترلند" ادعای جسورانه ای می کند که یک تغییر در ارزش ظاهری می تواند به اندازه ی چیزی که به آن ارزش "واقعی" می گوییم برای ما مهم باشد — و نتیجه گیری او پیامد های جابی برای نحوه ی نگاه ما به زندگی دارد.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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