Ideas worth spreading

1,924,567 views | Renny Gleeson • TED2012

404, the story of a page not found

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

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Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.