Paul Zak:
Пол Зак: Доверие, моралност... и окситоцин

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
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Rebecca Saxe: How we read each other's minds

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Какво ни кара да се държим морално? Невроикономистът Пол Зак показва защо вярва, че окситоцинът (наричан от него "молекулата на морала") е отговорен за доверието, съчувствието и други чувства, помагащи ни да изградим стабилно общество.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
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