In 2018, Scotland, Iceland and New Zealand established the network of Wellbeing Economy Governments to challenge the acceptance of GDP as the ultimate measure of a country's success. In this visionary talk, First Minister of Scotland Nicola Sturgeon explains the far-reaching implications of a "well-being economy" -- which places factors like equal pay, childcare, mental health and access to green space at its heart -- and shows how this new focus could help build resolve to confront global challenges.

Nicola Sturgeon: Why governments should prioritize well-being

Why governments should prioritize well-being

Scotland, Iceland, and New Zealand form the Wellbeing Economy Governments, prioritizing happiness and health over mere economic growth.

A vision is proposed for societies globally to focus on well-being, aiming to create a fairer, happier world for future generations.

Shifting GDP focus, Scotland pioneers a Wellbeing Economy, valuing health, happiness over mere wealth. Collective well-being foregrounded.