To make plastic fantastic again!
Nelleke van der Puil |
TEDxVeghel
• October 2019
LEGO, who doesn't know it!? Every year, more than 90,000 tons of plastic are being produced into millions of LEGO bricks...
99% of the people we know have LEGO either in the playroom of their children or in the attic, where it is stored for the next generation of LEGO enthusiasts. It is called the most sustainable toy because generations keep it and pass it on. Talk about CHANGE! BUT, how are you going to make sure that the world's largest tire manufacturer, which processes tons of plastic into bricks, is, next to the already durability of their toys, even more environmentally friendly by 2030!