Michael Porter:
Perché il business può essere utile nel risolvere i problemi sociali

TEDGlobal 2013 · 16:28 · Filmed Jun 2013
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Perché affidiamo ad associazioni non-profit, ONG e ai governi la soluzione dei problemi sociali più gravi? Michael Porter ammette che, come professore di una business school, ha dei preconcetti, ma vuole farci conoscere le sue motivazioni sul lasciare che siano le imprese a risolvere questioni pressanti come il cambiamento climatico e l'accesso all'acqua. Perché? Perché quando le imprese risolvono un problema, ne traggono profitto - il che fa sì che la soluzione cresca.

Business strategist
Michael E. Porter wrote the books on modern competitive strategy for business. Now he is thinking deeply about the intersection between society and corporate interests. Full bio
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