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為何企業能更好地解決社會問題?
2,916,197 views |
麥可.波特 (Michael Porter) |
TEDGlobal 2013
• June 2013
Read transcript
為什麼我們總是尋求非營利組織、非政府組織和公部門來解決社會上最重大的問題?麥可.波特承認身為商學院教授的他也帶有偏見,然而他希望你能傾聽他的想法,讓企業試著解決像是氣候變遷與水資源缺乏等重要問題。為什麼呢?因為當企業解決了一項問題,它就能獲利--如此一來,就能讓解決辦法日益茁壯。
business
social change
communication
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