Merisha Stevenson • TEDxTelford
How to make your story pay
Human beings are wired for stories, and we all have one; but how you tell it moving forward, will define your ability to create your own unique sustainable personal economy. Whether it’s to guide clientele towards your business or ensure that your C.V stands out above the rest, controlling your narrative is now imperative to how people engage with you and your offering. You may know that people buy into stories, before they buy into us: historically the way to tell those stories was the job of image consultants, marketeers and brand specialists. However, as our tools for telling stories have changed, so too should our methods. So, by the end of this talk you will understand the key essentials to how you tell your story that not only engages people and makes them want to do business with you; but also makes them form part of your tribe, leading to sustainability. After all, your vibe attracts your tribe. What does your vibe say about you? This talk will help you project your uniqueness to capitalise on and build the future and lifestyle you want.