What nonprofits can learn from Coca-Cola
1,608,045 views|
Melinda Gates |
TEDxChange
• September 2010
Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants -- and can get -- an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation, even condoms ...