Name: What nonprofits can learn from Coca-Cola
Uploaded: 2010-10-12T08:44:00Z
Duration: 16 min 11 s
Description: Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants -- and can get -- an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation, even condoms ...

Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants -- and can get -- an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation, even condoms ...

Melinda Gates: What nonprofits can learn from Coca-Cola

What nonprofits can learn from Coca-Cola

Exploring Coca-Cola's global presence, a revelation: even in remote areas devoid of basic amenities, Coca-Cola is available.

Coca-Cola's success, delivering 1.5 billion servings daily worldwide, showcases a model for global health initiative distribution.

Harnessing Coca-Cola's strategies—real-time data, local entrepreneurship, and aspirational marketing—can revolutionize public health.