Ideas worth spreading

The ethics of collecting data

83,555 views | Marie Wallace • TED@IBM

One big ethical question looms over the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic, such as radical transparency on how retailers use ads to target certain demographics.

One big ethical question looms over the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic, such as radical transparency on how retailers use ads to target certain demographics.

This talk was presented at a TED Institute event given in partnership with IBM.

Read more about the TED Institute.

About the speaker

Marie Wallace

Data humanist

Marie Wallace is currently an analytics strategist for IBM, having spent more than a decade in the research and development division building content, semantic and social analytics technologies which today underpin such solutions as IBM Watson. In recent years her primary focus has been on the analysis of people networks to deliver smarter, personalized and contextualized solutions for individuals and organizations.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

This talk was presented at a TED Institute event given in partnership with IBM.

Read more about the TED Institute.