How giant websites design for you (and a billion others, too)
1,888,451 views |
Margaret Gould Stewart |
TED2014
• March 2014
Facebook's "like" and "share" buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook's director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.
Facebook's "like" and "share" buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook's director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
At Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population.
Julie Zhuo | Explore
My colleague Julie Zhuo publishes insightful posts on many aspects of designing at scale, and building and managing design teams, as well as general observations about our industry.
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Braden Kowitz | Wired, November 11, 2013 | Article
Google has learned a lot about experimental design over the years, and this blog post outlines some interesting case studies and learnings.
Dan McKinley | Warm Gun Design Conference, November 30, 2012 | Article
A thoughtful and entertaining walk-through of some case studies for product launches, and how experimental design helped Etsy make the right design decisions.
Peter Seibel | Code as Craft, June 21, 2012 | Article
One of Etsy's former software engineers shares a broad view of the scientific method and how it can be applied to product development.
Aaron Sedley | Google Ventures, April 24, 2012 | Article
Some solid best practices for managing the introduction of change to platforms with a lot of existing usage.
Clay Shirky | Penguin, 2009 | Book
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Originally published in 1988, this is a longstanding classic in the field (25 years is a long time in technology!) which really helps you see the world around you differently. We are surrounded by design, and yet we don't always have the vocabulary to describe what works and what doesn't. This book provides readers with a solid start to that vocabulary.
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William Lidwell et al. | Rockport Publishers, 2010 | Book
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.