Ideas worth spreading

TED2004

February 2004

|9.2M views

Choice, happiness and spaghetti sauce

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Malcolm Gladwell

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.