Ideas worth spreading

Why videos go viral

3,412,638 views |

Kevin Allocca |

TEDYouth 2011

• November 2011

Kevin Allocca is YouTube's Head of Culture & Trends, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Kevin Allocca is YouTube's Head of Culture & Trends, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Kevin Allocca

Head of Culture & Trends, YouTube

See speaker profile

Kevin Allocca is YouTube's expert on the intersection of web video and global culture

This talk was presented at an official TED conference. TED's editors chose to feature it for you.