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Why sneakers are a great investment

2,347,650 views | Josh Luber • TED@IBM

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

This talk was presented at a TED Institute event given in partnership with IBM. TED's editors chose to feature it for you.

Read more about the TED Institute.

About the speaker

Josh Luber

Sneaker data expert

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Josh Luber is the founder of Campless, a company that collects, analyzes and publishes data and derived insight related to collectible sneakers and the industry.

Campless collects data about the resale marketplace, analyzes it and reports it back to investors and collectors. | Explore

Campless

The stock market for sneakers. | Explore

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About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

This talk was presented at a TED Institute event given in partnership with IBM. TED's editors chose to feature it for you.

Read more about the TED Institute.