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ジョセフ・パインの「消費者の望むこと」
1,390,613 views |
Joseph Pine |
TED2004
• February 2004
Read transcript
消費者は「本物」を求めている、が「マスカスタマイゼーション」の著者ジョセフ・パインは「本物」を売るのは非常に難しい、なぜならそんなものは存在しないからだ、と言います。かれは「作り物」だがそれでも莫大な収益を上げる体験について語ります。
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