Joseph Gordon-Levitt has gotten more than his fair share of attention from his acting career. But as social media exploded over the past decade, he got addicted like the rest of us -- trying to gain followers and likes only to be left feeling inadequate and less creative. In a refreshingly honest talk, he explores how the attention-driven model of big tech companies impacts our creativity -- and shares a more powerful feeling than getting attention: paying attention.

Joseph Gordon-Levitt: How craving attention makes you less creative

How craving attention makes you less creative

Craving attention on social media can stifle creativity, leaving one feeling inadequate despite the number of followers.

Collaboration, not competition, in creativity leads to 'flow,' enhancing focus and producing work that's part of something bigger.

Creativity thrives not on chasing attention but on focusing deeply, a truth revealed through the pitfalls of social media.