Johanna Blakley

Social media and the end of gender

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Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

About the speaker
Johanna Blakley · Media maven

Johanna Blakley studies the impact of mass media and entertainment on our world.

Johanna Blakley studies the impact of mass media and entertainment on our world.