Johanna Blakley

Social media and the end of gender

8:27 •
Filmed Jan 2010 at TEDWomen 2010
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Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Johanna Blakley
/ Media maven

Johanna Blakley studies the impact of mass media and entertainment on our world.  Full bio.

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