Ideas worth spreading

Teach every child about food

10,562,392 views | Jamie Oliver • TED2010

Sharing powerful stories from his anti-obesity project in Huntington, West Virginia -- and a shocking image of the sugar we eat -- TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

Sharing powerful stories from his anti-obesity project in Huntington, West Virginia -- and a shocking image of the sugar we eat -- TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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Jamie Oliver is transforming the way we feed ourselves, and our children. The winner of the 2010 TED Prize, he's on a mission to teach every family about eating better and living healthier lives.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.