374,830 views | Heidi Larson • TEDMED 2020
Why rumors about vaccines spread -- and how to rebuild trust
Why do people distrust vaccines? Anthropologist Heidi Larson explores how medical rumors originate, spread and fuel resistance to vaccines worldwide. While vaccines cannot escape the "political and social turbulence" that surrounds them, she says, the first step to stopping the spread of disease is to talk to people, listen and build trust.