Halla Tómasdóttir has never been much for "business as usual." Throughout her career, as a business leader, entrepreneur, investor and presidential candidate, she has been dedicated to purpose-driven and principled leadership. As an entrepreneur, she introduced "feminine values" into the world of finance and, with her independent campaign for president, she nearly won highest office of her home country, Iceland.

Tómasdóttir cofounded Audur Capital, one of few financial companies in Iceland to survive the financial meltdown in 2007. In 2016, responding to popular demand, she ran for president of Iceland. She was an unlikely candidate, with polls predicting one percent of the vote only 45 days before the election. A few weeks later, against all odds, she came in second, supported by 28 percent of Icelanders.

Tómasdóttir became CEO of The B Team in 2018, where she works together with global leaders who believe our existential climate crisis, our crisis of inequality and our crisis of trust call for more courage and accountability in leadership.