Skip to main content
Skip to search
Ideas change everything
WATCH
TED Talks
Browse the library of TED talks and speakers
Playlists
100+ collections of TED Talks, for curious minds
TED Series
Go deeper into fascinating topics with original video series from TED
TED-Ed videos
Watch, share and create lessons with TED-Ed
TEDx Talks
Talks from independently organized local events
DISCOVER
Topics
Explore TED offerings by topic
Podcasts
Explore the TED Audio Collective
Ideas Blog
Our daily coverage of the world of ideas
Newsletters
Inspiration delivered straight to your inbox
ATTEND
Conferences
Take part in our events: TED, TEDGlobal and more
TEDx Events
Find and attend local, independently organized events
TED on Screen
Experience TED from home
TED Courses
Learn from TED speakers who expand on their world-changing ideas
PARTICIPATE
Nominate
Recommend speakers, TED Prize recipients, Fellows and more
Organize a local TEDx Event
Rules and resources to help you plan a local TEDx event
Translate
Bring TED to the non-English speaking world
TED Fellows
Join or support innovators from around the globe
ABOUT
Our Organization
Our mission, history, team, and more
Conferences
TED Conferences, past, present, and future
Programs & Initiatives
Details about TED's world-changing initiatives
Partner with TED
Learn how you can partner with us
TED Blog
Updates from TED and highlights from our global community
SIGN IN
MEMBERSHIP
Type to search
为什么基于性别的营销不利于企业的生意？
2,558,838 views |
加比·巴里奥斯 |
TED@BCG Mumbai
• September 2019
Read transcript
市场营销专家加比·巴里奥斯（Gaby Barrios）道：公司通常依据性别来制定目标客户，但这样的宣传捷径不仅会固化过时的刻板印象——也不利于公司的发展。在这场清晰可行的演讲中，她解释了为什么基于性别的市场营销几乎不能如你想象般地驱动生意成长——并且展示了公司如何可以找到更好的方式触及客户并发展他们的品牌。
business
social change
gender
marketing
society
TED is supported by ads and partners
