Ed Ulbrich spoke at TED2009 representing a team of filmmakers, artists and technologists who've been working on a significant breakthrough in visual storytelling -- a startling blurring of the line between digital creation and actor.

Ulbrich was the long time executive VP of production at Digital Domain, for whom he executive-produced Academy Award-winning visual effects for Titanic, What Dreams May Come, Fight Club, Zodiac, Adaptation and other features, as well as music videos and more than 500 commercials. He has recently exited this position but has entered into a creative consultant arrangement with the company. In 2007, he was named to the Creativity 50 -- top innovators in advertising and design.