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品牌符號如何形塑人類社會
2,344,798 views |
黛比·米爾曼 |
TEDWomen 2019
• December 2019
Read transcript
「品牌是人類精神的深刻體現。」設計師兼播客講者黛比·米爾曼如是說。為了闡釋品牌的進化，米爾曼追溯了漫長的歷史進程，從洞穴壁畫到旗幟，又從啤酒商標再延伸出去。她探索了符號在宗教及戰場上區分敵我的力量，以及現代企業如何運用品牌符號來行銷產品──同時也說明了品牌如何反映人類社會的狀態。
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graphic design
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