Ideas worth spreading

What makes something go viral?

1,601,455 views | Dao Nguyen • TED Salon: Brightline Initiative

What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.

What's the secret to making content people love? Join BuzzFeed's Publisher Dao Nguyen for a glimpse at how her team creates their tempting quizzes, lists and videos -- and learn more about how they've developed a system to understand how people use content to connect and create culture.

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

Visit BuzzFeed for breaking news, journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks and all the trending buzz you'll want to share with your friends.

About the speaker

Dao Nguyen

Media analytics expert

See speaker profile

As Publisher of BuzzFeed, Dao Nguyen thinks about how media spreads online and the technology and data that publishers can use to understand why.

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

Read more about TED Salons

This talk was presented at a TED Salon event given in partnership with Brightline Initiative. TED's editors chose to feature it for you.

Read more about TED Salons.

Visit BuzzFeed for breaking news, journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks and all the trending buzz you'll want to share with your friends.