Backwards Business Plan
Caitlin Crosby |
TEDxYouth@Nashville
• February 2018
Actress, singer, songwriter and entrepreneur Caitlin Crosby knows a thing or two about inspiring others. While on tour, Caitlin started The Giving Keys, a jewelry company that gives jobs to those affected by homelessness. Each product carries an inspiring message like FEARLESS, HOPE, BELIEVE or COURAGE. When the wearer encounters someone else who needs the message - they are encouraged to embrace their word, then Pay It Forward by giving their product to a person who needs the message more. Caitlin talks about her Backwards Business Plan and encourages people to start their business without a perfect business plan.