Bob Langert | Emerald Publishing Ltd, 2019 | Book
My TED Talk of collaborating with critics is derived from a major theme of my book The Battle To Do Good: Inside McDonald’s Sustainability Journey. I worked with many unlikely and surprising NGOs, academics and outside experts, including Peter Singer, Dr. Temple Grandin, Greenpeace, the Environmental Defense Fund, World Wildlife Fund and others.
Peter Singer | Harper Perennial Modern Classics, 2009 | Book
I admit it was hard for me to understand the animal rights' mindset, so reading Peter's book was good for me. I always try to understand the other's point of view. Animal Liberation is considered the modern treatise about the animal rights movement. By the way, "animal rights" is distinct from "animal welfare."
Temple Grandin | Vintage, 2006 | Book
If there is a changemaker you should learn more about, it's Dr. Temple Grandin. Any of her best-selling books are worth reading. This one is best at combining knowledge of her autism and her special work on animal welfare.
Mick Jackson | HBO, 2010 | Watch
Claire Danes is Temple. She captures her personality 100 percent. This movie captures Temple's life just before she connected with McDonald's. It's fascinating. Families should sit down and watch it.
Eric Schlosser | Mariner Books, 2012 | Book
This book highly influenced my motivation to write my book The Battle To Do Good: Inside McDonald's Sustainability Journey. Schlosser's book is a diatribe against McDonald's and it sold millions. Many universities used the book for required reading. I wanted to write a truthful account of what it is really like within McDonald's, which Schlosser had no knowledge of and did not accurately capture.
David Brooks | Random House, 2015 | Book
Brooks features special leaders and their path to make big social change happen. It usually took a lot of time and patience and the right moment. I wanted to capture this in my own book.
Dave Stangis and Katherine Smith | Emerald Publishing Limited, 2017 | Book
If you want to read a practical book about how to implement corporate sustainability, this is the best one.
