Baba Shiv

Baba Shiv:有时候,让别人为你“驾驶”也是不错的选择

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这些年来,研究调查都揭示了一个与人类直觉相反的事实:有时候,拥有太多的选择反而会令人更不快乐。甚至在选择医学治疗方面,也是如此。Baba Shiv 展示了一个有趣的研究,解释了为什么选择会引领我们走向怀疑,也建议人们放弃控制权,尤其是生死攸关的决定,这样可能对我们来说是最好的。

About the speaker
Baba Shiv · Neuroeconomist

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.