With Wait But Why, Tim Urban demonstrates that complex and long-form writing can stand out in an online wilderness choked with listicles and clickbait.

Why you should listen

Tim Urban has become one of the Internet’s most popular writers. With wry stick-figure illustrations and occasionally epic prose on everything from procrastination to artificial intelligence, Urban's blog, Wait But Why, has garnered millions of unique page views, thousands of patrons and famous fans like Elon Musk.

What others say

“Wait But Why has captured a level of reader engagement that even the new-media giants would be envious of.” — FastCompany, 2015

Tim Urban’s TED talk