Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
When Allison Hunt found out that she needed a new hip -- and that Canada’s national health care system would require her to spend nearly 2 years on a waiting list (and in pain) -- she took matters into her own hands.
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)
In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.
Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.
A teenager’s first year of driving can be the most dangerous year of their life. And teens get most of their driving habits, good or bad, from their parents. That’s why Toyota created TeenDrive365 – a collection of resources to help parents and teens prepare for their first year behind the wheel, and a lifetime of safe driving. Using these resou...