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  • Talks 183
  • People 77
  • Playlists 3
  • Blog posts 119
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1 - 30 of 501 results

Francisco Samper: El marketing para terminar guerras

¿Se pueden usar las herramientas del marketing para ayudar a terminar una guerra? Francisco Samper recibió ese pedido en Colombia y describe lo que lograron hacer en su charla en TEDxRosario.
https://www.ted.com/talks/francisco_samper_el_marketing_para_terminar_guerras_jan_2018

Gaby Barrios: Why gender-based marketing is bad for business

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how c...
https://www.ted.com/talks/gaby_barrios_why_gender_based_marketing_is_bad_for_business

Dan Cobley: What physics taught me about marketing

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
https://www.ted.com/talks/dan_cobley_what_physics_taught_me_about_marketing

Pablo Santa Cruz: El impacto del marketing en los medicamentos que tomamos

¿Cómo impacta el marketing en los medicamentos que nos receta nuestro médico? Pablo Santa Cruz describe los incentivos muchas veces inconcientes de los doctores y nos sugiere cómo conversar con nuestros médicos para mejorar el cuidado de nuestra salud.​
https://www.ted.com/talks/pablo_santa_cruz_el_impacto_del_marketing_en_los_medicamentos_que_tomamos

Allison Hunt | TED Speaker

Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new.
Marketing expert
https://www.ted.com/speakers/allison_hunt

Daniel Schnitzer: Inventing is the easy part. Marketing takes work

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.
https://www.ted.com/talks/daniel_schnitzer_inventing_is_the_easy_part_marketing_takes_work

Paul Kemp-Robertson: Bitcoin. Sweat. Tide. Meet the future of branded currency.

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing ... but on behalf of a private brand. From Nike Sweat Points to bottles of...
https://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency

Diana Dosik: Why we need to treat our employees as thoughtfully as our customers

Today's companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of that same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal and imaginatively innovat...
https://www.ted.com/talks/diana_dosik_why_we_need_to_treat_our_employees_as_thoughtfully_as_our_customers

Seth Godin: This is broken

Why are so many things broken? In a hilarious talk from the 2006 Gel conference, Seth Godin gives a tour of things poorly designed, the 7 reasons why they are that way, and how to fix them.
https://www.ted.com/talks/seth_godin_this_is_broken

Playlist: Searching for knowledge across disciplines (4 talks)

What can people in seemingly unrelated fields learn from each other? These astonishing talks highlight the importance of searching for answers where you may least expect them.
Curated by TED · 4 talks
http://www.ted.com/playlists/searching_for_knowledge_across

Sarah Willersdorf: What brands can learn from online dating

On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated fi...
https://www.ted.com/talks/sarah_willersdorf_what_brands_can_learn_from_online_dating

Dan Cobley | TED Speaker

Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.
Online marketing whiz
https://www.ted.com/speakers/dan_cobley

McKenna Pope | TED Speaker

When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Teen activist
https://www.ted.com/speakers/mckenna_pope

John Gerzema | TED Speaker

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising.
Marketing whiz
https://www.ted.com/speakers/john_gerzema

Kristi Rogers: Where are our digital ads really going?

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we inte...
https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going

Seth Godin: How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
https://www.ted.com/talks/seth_godin_how_to_get_your_ideas_to_spread

Paul Kemp-Robertson | TED Speaker

Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource.
Advertising expert
https://www.ted.com/speakers/paul_kemp_robertson

Toyota

A teenager’s first year of driving can be the most dangerous year of their life. And teens get most of their driving habits, good or bad, from their parents. That’s why Toyota created TeenDrive365 – a collection of resources to help parents and teens prepare for their first year behind the wheel, and a lifetime of safe driving. Using these resou...
https://www.ted.com/about/partner-with-ted/case-studies/toyota

Scott Galloway | TED Speaker

Scott Galloway teaches brand strategy and digital marketing and the NYU Stern School of Business. He is the author of "The Four" and "The Algebra of Happiness," and cohost of the "Pivot" podcast.
Professor of marketing
https://www.ted.com/speakers/scott_galloway

Seth Godin: The tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
https://www.ted.com/talks/seth_godin_the_tribes_we_lead

Stacey Kramer | TED Speaker

Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.
Brand strategist
https://www.ted.com/speakers/stacey_kramer

Amy Lockwood | TED Speaker

Amy Lockwood is the deputy director of Stanford's Center for Innovation in Global Health, where she looks at new solutions to big problems.
Global development worker
https://www.ted.com/speakers/amy_lockwood

Intel

For over a decade, Intel has worked with countries, communities, and schools to use technology solutions to transform the lives of the next generation. Through the TED and Intel partnership, Intel was able to unlock their institutional knowledge and share how breakthroughs in the lab become life-altering advances in the real world. TED@Intel In...
https://www.ted.com/about/partner-with-ted/case-studies/intel

Renny Gleeson: 404, the story of a page not found

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
https://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found

James Curleigh: How to enhance and expand a global brand

In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.
https://www.ted.com/talks/james_curleigh_how_to_enhance_and_expand_a_global_brand

Matthew Childs | TED Speaker

Matthew Childs is an advertising lead at Razorfish. He is a lifelong rock climber and climbing guide.
Marketer, rock climber
https://www.ted.com/speakers/matthew_childs

Josh Luber: Why sneakers are a great investment

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data a...
https://www.ted.com/talks/josh_luber_why_sneakers_are_a_great_investment

John Gerzema: The post-crisis consumer

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
https://www.ted.com/talks/john_gerzema_the_post_crisis_consumer

Malcolm Gladwell | TED Speaker

Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
Writer
https://www.ted.com/speakers/malcolm_gladwell

Playlist: TED Talks to help you work smarter (12 talks)

These talks offer uncommonly useful advice on how you can make every workday a little bit better -- for you and for your coworkers.
Curated by TED · 12 talks
http://www.ted.com/playlists/work_smarter
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