Designer Emily Pilloton moved to rural Bertie County, in North Carolina, to engage in a bold experiment of design-led community transformation. She's teaching a design-build class called Studio H that engages high schoolers' minds and bodies while bringing smart design and new opportunities to the poorest county in the state.
Designer John Maeda talks about his path from a Seattle tofu factory to the Rhode Island School of Design, where he became president in 2008. Maeda, a tireless experimenter and a witty observer, explores the crucial moment when design met computers.
Naming science as his chief inspiration, Mathieu Lehanneur shows a selection of his ingenious designs -- an interactive noise-neutralizing ball, an antibiotic course in one layered pill, asthma treatment that reminds kids to take it, a living air filter, a living-room fish farm and more.
IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.
In graphic design, Marian Bantjes says, throwing your individuality into a project is heresy. She explains how she built her career doing just that, bringing her signature delicate illustrations to storefronts, valentines and even genetic diagrams.
Great design is a never-ending journey of discovery -- for which it helps to pack a healthy sense of humor. Sociologist and surfer-turned-designer David Carson walks through a gorgeous (and often quite funny) slide deck of his work and found images.
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.
Yves Behar and Forrest North unveil Mission One, a sleek, powerful electric motorcycle. They share slides from distant (yet similar) childhoods that show how collaboration kick-started their friendship -- and shared dreams.
Designer Philippe Starck -- with no pretty slides to show -- spends 18 minutes reaching for the very roots of the question "Why design?" Listen carefully for one perfect mantra for all of us, genius or not.
Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.
Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
At Serious Play 2008, astrophysicist George Smoot shows stunning new images from deep-space surveys, and prods us to ponder how the cosmos -- with its giant webs of dark matter and mysterious gaping voids -- got built this way.
Sinéad Burke is acutely aware of details that are practically invisible to many of us. At 105 centimeters (or 3' 5") tall, the designed world -- from the height of a lock to the range of available shoe sizes -- often inhibits her ability to do things for herself. Here she tells us what it's like to navigate the world as a little person and asks:...
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.