Yves Béhar and Forrest North unveil Mission One, a sleek, powerful electric motorcycle. They share slides from distant (yet similar) childhoods that show how collaboration kick-started their friendship -- and shared dreams.
In graphic design, Marian Bantjes says, throwing your individuality into a project is heresy. She explains how she built her career doing just that, bringing her signature delicate illustrations to storefronts, valentines and even genetic diagrams.
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.
All of your branded materials will have a specific logo and design that represents your TEDx event. When it comes to developing both, consistency is key.
In the following pages, you'll learn how to create your TEDx event logo, and explore what it means to design a unique identity that fits your TEDx event:
Up first: Your TEDx logo
In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.
Author George Dyson spins the story of Project Orion, a massive, nuclear-powered spacecraft that could have taken us to Saturn in five years. His insider’s perspective and a secret cache of documents bring an Atomic Age dream to life.
We're heading for a world population of 10 billion people -- but what will we all eat? Lisa Dyson rediscovered an idea developed by NASA in the 1960s for deep-space travel, and it could be a key to reinventing how we grow food.
Sinéad Burke is acutely aware of details that are practically invisible to many of us. At 105 centimeters (or 3' 5") tall, the designed world -- from the height of a lock to the range of available shoe sizes -- often inhibits her ability to do things for herself. Here she tells us what it's like to navigate the world as a little person and asks:...
At Serious Play 2008, astrophysicist George Smoot shows stunning new images from deep-space surveys, and prods us to ponder how the cosmos -- with its giant webs of dark matter and mysterious gaping voids -- got built this way.
Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workpl...
Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives.
About the host
Named “one of the most influential designers working today” by Graphic Design USA, and “one of the most creative...
Physicist Freeman Dyson suggests that we start looking for life on the moons of Jupiter and out past Neptune, in the Kuiper belt and the Oort cloud. He talks about what such life would be like -- and how we might find it.
"I believe that losing my hearing was one of the greatest gifts I've ever received," says Elise Roy. As a disability rights lawyer and design thinker, she knows that being Deaf gives her a unique way of experiencing and reframing the world -- a perspective that could solve some of our largest problems. As she says: "When we design for disability...
What's the purpose of a company? In this bold talk, activist and filmmaker Abigail Disney imagines a world where companies have a moral obligation to place their workers above shareholders, calling on Disney (and all corporations) to offer respect, dignity and a living wage to everyone who works for them.
Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.
The world is changing rapidly but models of decades-old schooling still influence educational systems in ways that leave students with few reasons to truly excel. Education researcher Caitlin Holman explains how game design principles engineered to keep players motivated can be co-opted to revitalize schools and improve educational outcomes.
Facebook's "like" and "share" buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook's director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the ...
John Maeda, former President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda's earliest work -- and even a computer made of people.
What good is a sophisticated piece of medical equipment to people in Africa if it can't handle the climate there? Biomedical engineer Tania Douglas shares stories of how we're often blinded to real needs in our pursuit of technology -- and how a deeper understanding of the context where it's used can lead us to better solutions.
From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.
Adults tend to think of kids as "future citizens" -- their ideas and opinions will matter someday, just not today. But kids make up a quarter of the population, so shouldn't they have a say in what the world they'll inherit will look like? Urban planner Mara Mintzer shares what happened when she and her team asked kids to help design a park in B...
As a creative director at Ideo, Paul Bennett reminds us that design need not invoke grand gestures or sweeping statements to be successful, but instead can focus on the little things in life, the obvious, the overlooked.
Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.
City planners are already busy designing futures full of bike paths and LEED-certified buildings. But are they designing for our happiness? It's hard to define, and even harder to plan for, but urban planner Thomas Madrecki has a simple solution: Ask the public.
What would a city designed for the blind be like? Chris Downey is an architect who went suddenly blind in 2008; he contrasts life in his beloved San Francisco before and after -- and shows how the thoughtful designs that enhance his life now might actually make everyone's life better, sighted or not.