In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.
Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives -- and our messy, complicated irrational world -- in terms of a simple narrative.
Developmental disorders in children are typically diagnosed by observing behavior, but Aditi Shankardass suggests we should be looking directly at brains. She explains how one EEG technique has revealed mistaken diagnoses and transformed children's lives.
Our emotions influence every aspect of our lives -- how we learn, how we communicate, how we make decisions. Yet they're absent from our digital lives; the devices and apps we interact with have no way of knowing how we feel. Scientist Rana el Kaliouby aims to change that. She demos a powerful new technology that reads your facial expressions an...
Alexis Jones is throwing in the towel on "locker room talk" -- literally. In this vibrant, funny talk, the advocacy superhero shares stories from her travels speaking to athletes inside locker rooms about sexual harassment and how to better protect and respect the women in their lives from abuse.
The arts bring meaning to our lives and spirit to our culture -- so why do we expect artists to struggle to make a living? Hadi Eldebek is working to create a society where artists are valued through an online platform that matches artists with grants and funding opportunities -- so they can focus on their craft instead of their side hustle.
In a courageous, intensely emotional talk at the city council in Fort Worth, Texas, councilman Joel Burns reaches out to the targets of teen bullying -- kids who are gay, perceived as gay, or just different -- with a vital message about their lives, and the harassment they face.
The prevailing image of where refugees live is of temporary camps in isolated areas -- but in reality, nearly 60 percent of them worldwide end up in urban areas. TED Fellow Robert Hakiza takes us inside the lives of urban refugees -- and shows us how organizations like the one that he started can provide them with the skills they need to ultimat...
How much do you know about intellectual disabilities? Special Olympics champion and ambassador Matthew Williams is proof that athletic competition and the camaraderie it fosters can transform lives, both on and off the field. Together with his fellow athletes, he invites you to join him at the next meet -- and challenges you to walk away with yo...
The founding mother of the blog revolution, Movable Type's Mena Trott, talks about the early days of blogging, when she realized that giving regular people the power to share our lives online is the key to building a friendlier, more connected world.
Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on "external brains" (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? Case offers surprising insight into our cyborg selves.
Technology can be dehumanizing. Even our day-to-day personal interactions conducted in digital bursts risk losing the heart of who are. Kareem Yusuf shows how people have aimed to embed emotional "tone" into their digital lives, from text-messages to data. He explores why, in today's fully digitized and globalized world, we must strive to incorp...
We all want to use our talents to create something meaningful with our lives. But how to get started? (And ... what if you're shy?) Writer Kare Anderson shares her own story of chronic shyness, and how she opened up her world by helping other people use their own talents and passions.
Before soldiers are sent into combat, they're trained on how to function in an immensely dangerous environment. But they also need training on how to return from the battlefield to civilian life, says psychologist Hector Garcia. Applying the same principles used to prepare soldiers for war, Garcia is helping veterans suffering from PTSD get thei...
We already live among robots: tools and machines like dishwashers and thermostats so integrated into our lives that we'd never think to call them that. What will a future with even more robots look like? Social scientist Leila Takayama shares some unique challenges of designing for human-robot interactions -- and how experimenting with robotic f...
Photographer and TED Fellow Isadora Kosofsky is a chronicler of love, loss and loneliness. In this searching talk, she shares photos from her four years documenting the lives of a senior citizen love triangle -- and reveals what they can teach us about the universal search for identity and belonging.
Physicist Steven Cowley is certain that nuclear fusion is the only truly sustainable solution to the fuel crisis. He explains why fusion will work -- and details the projects that he and many others have devoted their lives to, working against the clock to create a new source of energy.
What is genomics? How will it affect our lives? In this intriguing primer on the genomics revolution, entrepreneur Barry Schuler says we can at least expect healthier, tastier food. He suggests we start with the pinot noir grape, to build better wines.
The gharial and king cobra are two of India's most iconic reptiles, and they're endangered because of polluted waterways. Conservationist Romulus Whitaker shows rare footage of these magnificent animals and urges us to save the rivers that sustain their lives and our own.
We're bringing gameplay into more aspects of our lives, spending countless hours -- and real money -- exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out rewards that engage the brain and keep us questing for more.
In the Maasai community where Richard Turere lives with his family, cattle are all-important. But lion attacks were growing more frequent. In this short, inspiring talk, the young inventor shares the solar-powered solution he designed to safely scare the lions away.
When disaster strikes, who's first on the scene? More and more, it’s a robot. In her lab, Robin Murphy builds robots that fly, tunnel, swim and crawl through disaster scenes, helping firefighters and rescue workers save more lives safely -- and help communities return to normal up to three years faster.
"A forest is much more than what you see," says ecologist Suzanne Simard. Her 30 years of research in Canadian forests have led to an astounding discovery -- trees talk, often and over vast distances. Learn more about the harmonious yet complicated social lives of trees and prepare to see the natural world with new eyes.
John Koenig loves finding words that express our unarticulated feelings -- like "lachesism," the hunger for disaster, and "sonder," the realization that everyone else's lives are as complex and unknowable as our own. Here, he meditates on the meaning we assign to words and how these meanings latch onto us.
Our world is more visual than ever before. Millions of images created daily are steering elections, changing lives and crashing servers. David Hooker, lead creative at presentation platform Prezi, argues that this situation makes visual literacy a key life skill to cultivate. "Images are too important to outsource to others," he says. "And too p...
The alarming rise of "superbugs" could claim up to 10 million lives globally by 2050 due to their unique ability to resist antibiotics. However, pharmacist Vikas Jaitely is researching ways we can battle these drug-resistant bacteria — by studying how they evolve in order to create more effective treatments and vaccines.
Giles Duley gave up a life of glamour and celebrity as a fashion photographer to travel the world and document the stories of the forgotten and marginalized. While on assignment in Afghanistan he stepped on a landmine, a horrific event that left him a triple amputee. In this moving talk Duley tells us stories of lives lost and found -- including...
Ten days after 9/11, a shocking attack at a Texas mini-mart shattered the lives of two men: the victim and the attacker. In this stunning talk, Anand Giridharadas, author of "The True American," tells the story of what happened next. It's a parable about the two paths an American life can take, and a powerful call for reconciliation.
For the longest time, doctors basically ignored the most basic and frustrating part of being sick -- pain. In this lyrical, informative talk, Latif Nasser tells the extraordinary story of wrestler and doctor John J. Bonica, who persuaded the medical profession to take pain seriously -- and transformed the lives of millions.
The second deadliest day in the history of Mount Everest climbs happened in 1996 -- and Ken Kamler was the only doctor on the mountain that day. He shares the incredible story of the climbers' battle to save lives in extreme conditions, and uses brain imaging technology to map the medical miracle of one man who survived roughly 36 hours buried i...