Ruth Chang asks why some choices are so hard — and what that means for the human condition.

Social psychologist Emily Balcetis explores perception, motivation, goal-setting and decision-making from conscious and nonconscious levels.

With astronaut eyes and ethnographer curiosity, Tricia Wang helps corporations grow by discovering the unknown about their customers.

What does "normal behavior" look like? To find out, Read Montague is imaging thousands of brains at work.

Kang Lee has devoted his career to understanding the development of social cognition and behavior.

After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects.

One of Adam Grant’s guiding principles is to argue like he's right and listen like he's wrong.

Julia Galef investigates how and why people change their minds.

Andreas Ekström describes the power structures of the digital revolution.

Candis Smith is on a mission to eliminate outdated, inaccurate commonsense ideas about inequality.

Eythor Bender is the CEO of Berkeley Bionics, which augments humans with wearable, powered and artificially intelligent devices called exoskeletons or "wearable robots."

Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business -- culminating in the Mission Zero plan.

Kate Raworth is passionate about making economics fit for the 21st century.

While moonlighting as a research scientist, Janelle Shane found fame documenting the often hilarious antics of AI algorithms.

Arunachalam Muruganantham created a system of simple machines to make modern sanitary napkins -- giving millions of women in his home country and around the world access to hygiene.

Sarah-Jayne Blakemore is Professor of Psychology at the University of Cambridge, UK, and leader of the Developmental Cognitive Neuroscience Group.

Erica Stone works at the intersection of writing, teaching, and community organizing.

Inventor Saul Griffith looks for elegant ways to make real things, from low-cost eyeglasses to a kite that tows boats. His latest projects include open-source inventions and elegant new ways to generate power.

Kelli Jean Drinkwater is a multi-disciplinary artist and activist recognized for her creative practice and voice in radical body politics.

Alastair Parvin believes in making architecture accessible to 100 percent of the population.

Swedish duo First Aid Kit take multi-genre inspiration from folk, country and the classic singer-songwriters of the ’60s and ’70s.

Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation, and is dedicated to making the web a more user-friendly place.

Robin Sanders's eclectic style includes both audible imagery making and kinetic storytelling.

Daniel Goldstein studies how we make decisions about our financial selves -- both now and in the future,

Nancy Duarte believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively.

Heidi Grant researches, writes and speaks about the science of motivation, influence and decision-making.

Reporter Paul Lewis harnesses the power of mobile phones and social media -- innovations that are making every person a potential journalist.

Jonny Sun wears many hats, creating work across multiple fields and modes that speaks to the increasingly expansive society in which we live.

Larry Page is the CEO and cofounder of Google, making him one of the ruling minds of the web.

Mark Forsyth strolls through the English language, telling stories, making connections and banishing hobgoblins.