Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.
Susan Blackmore studies memes -- those self-replicating "life forms" that spread themselves via human consciousness. We're now headed, she believes, toward a new form of meme, spread by the technology we've created.