Susan Blackmore studies memes -- those self-replicating "life forms" that spread themselves via human consciousness. We're now headed, she believes, toward a new form of meme, spread by the technology we've created.
Leticia Gasca is co-founder of the movement Fuckup Nights and Executive Director for the Failure Institute, the first think tank in the world devoted to studying business failure and the reasons behind it.
As a punter, most recently for the Minnesota Vikings, Chris Kluwe consistently set team records. As an advocate for equality, he proudly and profanely broke the NFL's code of omertà around locker-room politics. He tweets a lot about World of Warcraft.