Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action.
In 2019, Victor Vescovo could become the first person to have climbed to the highest point of all the world's continents as well as descended to the deepest reaches of all its oceans, including the Challenger Deep.
Jason Fried thinks deeply about collaboration, productivity and the nature of work. He's the co-founder of 37signals, makers of Basecamp and other web-based collaboration tools, and co-author of "Rework."
Will Wright invented a genre of computer game that involves neither winning nor shooting, yet has generated colossal hits. Among them: SimCity (which earned its publisher $230 million), The Sims, and Spore.