Reinventing creative thinking
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Luc de Brabandere |
TED@BCG London
• June 2015
Thinking out of the box -- it's one of the most cited strategies for innovation. Corporate philosopher Luc de Brabandere pondered exactly what was happening in our minds when we think creatively, and shares his own perspective on this strategy. He argues that the most incredible ideas don't come from just thinking beyond the perimeter of our current perception, but from relocating our minds to an entirely different box where preconceived ideas don't limit imagination.