Mark Jackson: A personal story about farming and the future of agriculture

About this talk: In 1890, Mark Jackson’s great-great-great-grandfather bought a plot of land in southern Iowa. Five generations later, Mark is still farming that same land but using some very different techniques. In this moving story that crosses generations, Mark shows us both how radically agriculture has changed since that time, and how some things have stayed exactly the same.

About this speaker

Mark is CEO of Jackson Farms LS, Inc. He is also the immediate past-president of the Iowa Soybean Association and currently serves as a National Director of the American Soybean Association. He is a fifth generation Iowa farmer who practices sustainable production and environmental responsibility in his modern family farming operations. He was one of the original farmers who pioneered sustainable soybean farming with Unilever. He believes that agriculture in the U.S. needs to continuously improve to meet ongoing sustainability challenges in order to have a direct and positive impact for the future of our world.

About this event

TED@Unilever was a TED-curated event featuring a diverse group of speakers from across the Unilever community. Jointly produced by TED and Unilever, the event put a spotlight on ideas, projects and insights that will contribute to shifting perspectives and imagining a brighter future.

About TED Institute talks

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