Mark Halliday: Bring out your inner filmmaker

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About this talk: Video is ubiquitous. Companies use it for entertainment, marketing, training – and customers expect it. Mark Halliday describes “Studio in a Box,” a program he put together which allows State Street employees to make professional-quality videos of their own.

About this speaker

As director of multimedia experience in the SSgA Global Product and Marketing group, Mark is responsible for SSgA’s video marketing efforts, from production to technology. Experiences that inform his passion for telling stories in innovative new ways with digital video include working as a surveillance cinematographer in New York City, writing and directing a feature film, and coding movies at the MIT Media Lab that edit themselves on-the-fly.

About this event

TED@State Street was a TED-curated event featuring a diverse group of speakers from across the State Street organization. Jointly produced by TED and State Street, the event explored the forces driving change today and the different ways that we can harness them.