Makiko Eda: The corporation as agent of cultural fusion

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About this talk: Large global corporations don’t just impact the local economies of emerging markets, they also play a part in the evolution of their evolving modern cultures. Makiko Eda explores how employees balance both global and local cultural norms, showing how the influence goes both ways to create a valuable, more nuanced worldview.

About this speaker

Makiko manages all aspects of brand and promotions marketing strategy and execution across Asia Pacific region (excluding Japan and China) for Intel. Comprehensive marketing experience enables Makiko to provide both a worldwide perspective on the PC industry and local knowledge of Asian markets. Makiko joined Intel in 2000 and built her Intel career in the geographies. She is passionate about making Intel a truly global organization and even more passionate about creating career paths for international employees.

About this event

TED@Intel was a TED-curated event featuring a diverse group of speakers from across Intel's organization. Jointly produced by TED and Intel, the speakers shared ideas and visions about "Future in progress."