David Michael: How to connect with the emerging Chinese middle class

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About this talk: When it comes to tapping into new markets, all eyes are on the emerging middle class in China. David Michael introduces us to our future #1 consumer, with key insights for companies hoping to connect with this emerging consumer force.

About this speaker

David Michael is the leader of BCG’s Global Advantage Practice Area, which orchestrates emerging markets solutions for global clients. A member of the World Economic Forum, Michael serves on the Global Agenda Council on Emerging Market Multinationals. He is the author of several articles highlighted in The Economist and Financial Times. He also co-authored “The $10 Trillion Prize: Captivating the Newly Affluent of China and India,” published by Harvard Business School Press.

About this event

TED@BCG was an event produced by TED in conjunction with our partner, the Boston Consulting Group. The event gathered together leaders from business, academia, and society who have been at the forefront of change and transformation. The TED@BCG series of events were held in Singapore and San Francisco in October 2013.