I Can Hear You - You Can Hear Me. Today, people care so much about being heard. In their struggle for attention, they tend to forget to listen. It is as if we were all guests on a cocktail party where one voice needs to dominate the other to find their ear. And at the end all we can hear, is just noise. Listening and being heard is a critical success factor if you want to give answers to question really asked. You dont have to be a trendscout to come up with relevant (and innovative) products and solutions: you just have to watch and listen.