x = independently organized TED event

Theme: Changing Behaviors for Good: What Works

Seattle, WA, United States
December 17th, 2012

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About this event

The 2012 Tedx MontlakeCut focused on how to use social marketing strategies to spur behavior change. The event brought together leaders in the field of social marketing who shared their key insights into what works in behavior change campaigns. Attendees learned:
1. How to frame a social marketing campaign for success
2. How to define audience barriers to a desired behavior change and how to overcome them
3. How to gain insights into a target audience group including the importance of getting out from behind your desk and engaging directly with the people you are trying to influence
4. That where you place a message is just as important as what a message is
5. How to tap into social norms to encourage behavior change
6. About the need for brands to be authentic with their audiences
7. How to drop the awesome bomb – that idea that cuts through the clutter

Moderator Dave Ross kept the day fun and engaging with pop quizzes and humor.

Confirmed Speakers

  • Dave Ward
    Dave Ward is the Regional Stewardship Program Manager for the Puget Sound Partnership in Washington State. Dave directs the social strategy work of the Partnership and is responsible for developing, implementing, and evaluating strategies to advance broad-scale, citizen-based efforts to restore Puget Sound to health.
  • Stef Frenzl
    Stef Frenzl, Communication Specialist with Snohomish County Surface Water Management, develops education and behavior change programs to improve water quality and wildlife habitat. He has developed and managed behavior change programs related to recreational crab harvesting, pet waste management, septic system maintenance, and is currently working with STORM, a coalition of over 80 cities and counties, to address the impact of leaky cars and trucks on Puget Sound’s health.
  • Tom Watson
    Tom Watson manages the EcoConsumer and Green Holidays public outreach programs for King County in Seattle. As part of that work, Tom writes the EcoConsumer column for the Seattle Times, is a regular guest on local TV and radio, and is active in social media.
  • Heidi Keller
    Heidi Keller is a social marketing and health promotion consultant with more than 20 years experience developing initiatives and campaigns to improve health and the environment. She also serves as communications manager for the Washington Dental Service Foundation. Prior to launching her consulting practice in 2008, Heidi served for 18 years as Health Promotion Director for the Washington Department of Health.
  • Michele Roberts
    Michele Roberts is the health promotion and communications unit manager for the Washington Department of Health Office of Immunization and Child Profile. The Child Profile health and safety education system sends 1.5 million immunization and well child reminders to 470,000 families each year to help ensure that Washington kids get the preventive care they need.
  • Julie Colehour
    Julie Colehour believes that individual actions can change the world. She is a partner at Colehour+Cohen where she manages social marketing and public relations campaigns that focus on environmental issues including water and energy efficiency, global warming and waste reduction.
  • Fred Rivara
    Frederick P. Rivara, MD, MPH, is the holder of the Seattle Children’s Guild Endowed Chair in Pediatrics, Professor of Pediatrics and adjunct Professor of Epidemiology at the University of Washington. He is editor-in-chief of Archives of Pediatrics and Adolescent Medicine. He has worked on reducing injuries for the last 30 years.
  • Tizzy (Elizabeth) Bennett
    Elizabeth ‘Tizzy' Bennett MPH, MCHES, is Director of Community Benefit and Guest Services at Seattle Children's Hospital and is a clinical instructor at the University of Washington School of Public Health. She has worked in the field of drowning prevention for 20 years. In 2012 she received the Tom Warren Water Safety Award for Outstanding Lifetime Achievement.
  • Nancy Lee
    Nancy Lee, MBA, is President of Social Marketing Services and an adjunct faculty at the University of Washington Evans School. She has more than 25 years of professional marketing experience including Director of Marketing for Rainier Bank and Seattle Children's Hospital. She has coauthored nine books on social marketing with Philip Kotler.
  • Marty McDonald & Hilary Bromberg
    Marty McDonald and Hilary Bromberg have been business partners at egg brand development for 8 years, working closely with brands that are pushing the bounds of culture building and sustainability. Hilary’s background in neuroscience and literature (MIT and Harvard) prepare her well for a creative and systems-thinking view on today’s conscious consumers and the rapidly changing world around them. Marty’s long experience and creative successes in the advertising and branding field place him firmly in the comfortable seat of storytelling, and his leadership in thinking on sustainability and marketing leaves him helplessly at the mercy of authenticity.
  • Zach Hyder
    Zach Hyder is the Chief Marketing Officer & Regional Director for EnviroMedia Social Marketing, a national advertising and public relations agency focused on creating environmental and public health behavior change. He directs the company's Pacific Northwest office, overseeing campaigns for the Puget Sound Partnership, Daimler's car2go, Metro Regional Government, and the Oregon Department of Energy.
  • Bryan Cohen
    Bryan Cohen’s motto is “everyone needs a little PR.” He loves the underdog. He loves causes. He loves doing media relations. Bryan is a partner at Colehour+Cohen where he creates integrated marketing and public relations campaigns that utilize bombast and flair to draw the media to his clients.
  • Tamie Kellogg
    Tamie Kellogg has been the principal at Kellogg consulting for over 22 years. She provides strategic consultation and facilitation services to her government clients as well as assistance in developing effective public policy and social marketing campaigns.

Venue and Details

UW: Genome Sciences Building
3720 15th Ave. NE
Seattle, WA, 98104
United States

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Organizer 177877

Julie Colehour
Seattle, WA, United States

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Dave Ward
Event Organizer
Nancy Lee
Event Organizer
Tamie Kellogg
Event Organizer
Heidi Keller
Event Organizer
Emily Sanford
Event Organizer