The Likeability Gap
For years we have put belief at the top of the pyramid when it comes to changing minds and attitudes. If we could just get someone to BELIEVE differently, we say, then we might be able to change how they behave. Yet recent science shows us that over and over again people make decisions based on their emotions and not logic. They blindly follow their habits and when asked to describe their actions or behaviours, they consistently fail. What if belief wasn't everything? What if there was something else guiding our decisions ... something more basic? In this talk, award winning marketer and author Rohit Bhargava will share fascinating new science combined with remarkable stories from around the world that prove when it comes to what makes us ultimately decide to act (or not) - personal relationships and the simple metric of likeability trumps everything else.
About Rohit Bhargava
Rohit Bhargava is a marketing expert and author of the highly anticipated new book Likeonomics. His specialty is helping organizations bring more humanity to their business through social media, storytelling and more visionary leadeship. As a member of the Global Strategy & Planning group at Ogilvy he advises some of the world's largest brands on marketing and communications strategy. His personal blog, Influential Marketing, has been viewed by more than 1 million readers and is recognized as one of the top marketing blogs in the world. His first book Personality Not Included was a global marketing bestseller and was translated into 9 languages. He is proud of his reputation as a "nonboring" keynote speaker, but prefers to be known as an approachable (and likeable!) guy. Rohit also teaches Global Marketing at Georgetown University in Washington DC, where he lives with his wife and two young sons. His personal email is firstname.lastname@example.org and he looks forward to hearing from you!
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