Theme: Sense and Sensibility
June 13th, 2012
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About this event
The idea behind our theme, “Sense and Sensibility” was to focus on the causes behind our decisions and our actions. We wanted to look at this from different perspectives. First we selected three very interesting and relevant TED Talks: Kahneman, Iyengar and Ariely, for playback, and then we started to look for live speakers, and at least one of the most distinguished persons from the global arena. We were also able to attract three Swedish speakers with very interesting backgrounds andides worth spreading.
• Are your actions and decisions mainly based on evidence and reasoning, or on intuitions and gut feeling? (Gerd Gigerenzer, Berlin)
• Are you a risk-seeking or risk-avoiding person? Or an opportunity-seeking one? (Annika Wallin, Lund)
• Are your preferences for fairness or selfishness built into your brain? (Katarina Gospic, Stockholm)
• Are you accepting that all information from your purchases, e-mail messages, google searches, etc., is recorded and used for personalized offers? (André Skagervik, Norrköping)
• And, could you ever know which would be "best"?
This event, our second one, dealt with counterintuitive (and sometimes shocking) research findings to show how we're not as rational decision-makers as we may think we are…
Gigerenzer is currently director at Max Planck Institute for Human Development and former Professor of Psychology at the University of Chicago and John M. Olin Distinguished Visiting Professor, School of Law at the University of Virginia. He is also the director of the Harding Center for Risk Literacy, Berlin, Batten Fellow at the Darden Business School, University of Virginia, and Fellow of the Berlin-Brandenburg Academy of Sciences and the German Academy of Sciences Leopoldina.Subject: Simple Heuristics that Make us Smart
Katarina Gospic has a PhD, a Medical Degree, and a Master of Science in Physiology, all from Karolinska Institute. Her thesis project was related to "Sense of justice built into the brain" shows that the brain has built-in mechanisms that trigger an automatic reaction to someone who refuses to share. The reaction derives from the amygdala, an older part of the brain. Subject: Brainy Choices – Greedy or Fair?
Annika Wallin is a "Kjell Härnqvist Pro Futuris Fellow" at Lund University Cognitive Science and The Swedish Collegium for Advanced Study in Uppsala. Her main research interest is how everyday cognition (on a higher level such as problem solving and decision making) should be understood, both from a theoretical and a descriptive perspective. Subject: Why make good decisions?
An experienced marketing and communications professional with a wide background within branding, strategy, sales, business development, multi-channel marketing, creative direction, CRM, among others. Today he works as Head of Strategy at one of Scandinavia's largest B2B agencies, and have previously been in charge of the sports retailer Stadium's global online communication. Over the years he has been working with international marketing for brands like Nike, Siemens, Scania,Adidas, Schneider Electric, Peak Performance, Puma, Toyota Material Handling, Skistar, Rosa Bandet, and Helly Hansen.
Venue and Details
Louis De Geer Concert and Congress
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June 13th, 2012
6:00pm-6:00pm (GMT 2hrs)
This event occurred in the past.
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