It is proved, that middle and lower social stratas try to imitate elites and little by little adobe their style of life and behavior. Fashion and advertising industries use this phenomenon actively to spread among people “fashionable” new products. What other roles are played by members of elites in modern society? What do they determine and what standards of values do they set to society now? What representatives of elites do our children like to resemble? That was probably the best showing of TED video at TEDxYauzaRiver in [zurzum]café. People discussed showing all the week after it at Facebook and reviewed the videos. Thanks to TED for such gorgeous speakers!