x = independently organized TED event

Theme: The New Normal

This event occurred on
October 20, 2011
8:30am - 6:30pm CEST
(UTC +2hrs)
Kraków, MA

Last year, TEDxKraków explored the links between innovation and tradition
and how the tensions between them can be addressed. This year, we want to
go a little further and explore whatʼs coming up. After all, the last few years
have given us a lot to absorb; a global recession, a major banking crisis and
geopolitical shifts that have seen new powers rise and flex their muscles.

Apart from these more obvious changes, in the background the internet has
now reached millions of people and allowed information, secrets and lies to
be spread with greater ease than ever before. As author Peter Hinssen says
"The past 25 years were about technology getting into the hands of
consumers. The next 25 years will see consumers, young and old, making
technology part of everyday life".

So when the dust settles and we get back to normal, weʼre wondering what
this ʻnew normalʼ will look like. And if thatʼs the new normal, what will be the
new weird? At TEDxKraków our speakers will explore what we might
just have to get used to.

Manggha Centre of Japanese Art & Technology
ul. M. Konopnickiej 26
Kraków, MA, 30-302
See more ­T­E­Dx­Kraków events


Speakers may not be confirmed. Check event website for more information.

Agata Wilam

Agata Wilam is the cofounder of first university for kids in Poland. The organisation invites scientists, artists, politicians and other leaders to give lectures and workshops for children. Since it was founded in 2007, the Children's University has prepared activities on a vast array of subjects for over 10,000 children. What do children and scientists have in common? The answer is that their curiosity knows no limits, so the Children's University was created to bring these two groups of explorers together. The young ones ask and listen carefully, while the adults answer. Borders are pushed further and further, imagination expands and the children are encouraged to have the courage to encounter the world around them.

Andy Williams

Andy Williams is the director of the British Council in Poland. Over the past 20 years, his work in international cultural relations has taken him from London to Gdańsk to Damascus, Bangkok and Baku. With the technological tools of organisation and “now” communication, everyone is an international activist. We have shaped our tools to allow us to organise in a global world and now our tools are now shaping us. Generation Y is more connected than any generation before it; young people demand instant gratification and have high expectations, but they are also more committed to building community. How will governments, corporations, institutions like the British Council, and you, respond to this “new normal”?

Edward Lucas

Edward Lucas is the Central and Eastern European correspondent for The Economist and is deputy editor of the International section. Over his career as a journalist, he has covered Russia and Central and Eastern Europe and has unique insights into the political and economic climate of the former communist countries and how developments there will affect the West. Foreign Policy magazine named him in their Who's Who of Foreign Policy Tweeters in Europe. Edward Lucas will talk about Eastern Europe – a concept that never really existed, doesn't exist now and certainly shouldn't exist in our "new normal" and his aim is persuade everyone to stop using it.

Jerzy Vetulani

Jezy Vetulani is a Member of the Polish Academy of Sciences, professor at the J. Dietla MWSZ in Krakow and, after hours, at the Institute of Pharmacology at the Polish Academy of Sciences. He is a neuropsychopharmacologist with a specific interest in antidepressant and pro-cognitive medication as well as anti-addiction and is also a popular blogger. He will talk about the common neurobiological roots of empathy and aggression, and how the close relationship between these two supposedly different emotions can lead to destructive behaviour and misguided political decisions.

Marcin Strzelecki

Marcin Strzelecki is a lecturer, composer, programmer, researcher of music culture and critic. He is interested in influences on human creativity, from evolutionary and genetic to neural, psychological, environmental and cultural factors. He is particularly inspired by the question of how the new technologies of conversion have changed the mentality and creativity of human beings. Today’s knowledge and technology already allows us to create music in an artificial way, based completely on algorithms. So how will this influence how we view artists and their role in society? If breaking the rules is an essential element of art, is it possible (or will it ever be possible) to teach machines to do the same?

Matt Marsh

Matt Marsh is an expert in customer centred innovation and with his long experience as head of the human factors design research and studio at IDEO, and more recently though his own consultancy Firsthand Experience, he helps businesses to maximise the fundamental appeal of new products, services and visitor experiences. He believes that all too often compelling business invention and technology opportunities fail because real people —users, customers, consumers, or citizens — aren't involved at an early enough stage or in the right way in the design process.

Richard Berkeley

Richard Berkeley’s work in Poland began in 1998 when he became a visiting lecturer at Warsaw’s National Drama Academy. In 2000, he taught at the Chopin Music Academy in Warsaw, sang at the Opera Kameralna and co-founded the New Chamber Orchestra Foundation. At TEDxKrakow, he’s going to talk about another subject close to his heart: the preservation of the Polish country house, probably our most obvious reminder of the past, of the people who came before us, their achievements and way of life, their genius. A house also reminds us, if we need to be reminded, of the temporary nature of our own existence. But it also serves to uplift and inspire, to bring joy to a colourless environment and it can even bring wealth and identity to a community.

Srdja Popovic

Srdja Popovic was one of the founders and key organizers with the Serbian student nonviolent resistance group Otpor! Their nonviolent campaign to unseat Serbian president Slobodan Milosovic met with success in October 2000 when hundreds of thousands of protestors converged upon and took over the Serbian Parliament, effectively ending Milosevic’s rule. He says that 2011 is already "A Very Bad Year For Very Bad Guys" and it is worth understanding how the real power, “People Power” behind the on-going dramatic events in the Arab Spring and beyond actually works. This knowledge can help us predict events and scenarios not only in the on-going Arab struggles, but also in places like Burma or Belarus.

Tal Golesworthy

Tal is an experienced Chartered Engineer and entrepreneur. Born with a genetic disorder called Marfan Syndrome, Tal branched out into bio-engineering in 2000 in response to his own dilated aorta. Faced with the dilemma of choosing between a risky operation and an early death, he used his engineering knowledge to invent the ExoVasc®, a revolutionary cardiac implant and in 2004 he became the first patient to have it implanted. His company now funds the research and development of devices that will make a difference to the lives of people with aortic dilation and allow them to live free from worry and without the need to undergo major surgery and lifelong drug therapy.

Trine Hahnemann

Trine has worked as a chef for over 20 years and has cooked thousands of meals, working with farmers, scientists, architects and people all over the world to improve food culture. Her dream is that everybody in the world gets one decent meal a day. Her international cookbooks, The Scandinavian Cookbook and The Nordic Diet, have been published in more than 10 countries around the world. She is interested in the new emerging food culture, which is about cooking, connecting with the landscape and the farmer. It’s about growing our food and eating in a sustainable way. It’s also about communities working together to make sure everybody has access to fresh food. It isn’t about heading back to the Stone Age, but about cooking, sourcing and understanding seasonality and combining this with new perspectives, technology and tradition.

Wojciech Ozimek

Wojciech is founder of one2tribe, a games design company whose products have been played by million of people and not just for fun – one2tribe also works in advergaming and gamification, mainly for the telecoms and financial services industries. Wojciech believes that the gamification of life, by which we mean the transfer of ideas that have been tried and tested in the world of electronic entertainment (e.g. acquiring points, levels and achievements) will only continue to encroach on the real world. But what is the real world? Where does this trend of gamification originate? How can games help companies build a relationship with customers? And can we map our lives onto a game?

Organizing team


Krakow, Poland
  • Agata Mazur
    skiing geek - looks after the website, registration and almost everything else
  • Anna Spysz
    she writes things for us and sorts out the music part of the programme
  • Anna Łaszczyk
    design, design and more design
  • Basia Madej
    ruby on rails expert responsible for updating, maintaining and generally keeping our website going
  • Gabi Małacha
    design, design and more design
  • Jarek Iwaniec
    in charge of the musical part of the programme
  • Kamil Zalewski
    keeps a tight grip on registration
  • Karolina Perrin
    experienced experience designer and soon-to-be new mum
  • Kasia Triantafelo
    marketing, speaker care and super efficient catcher of every detail that gets overlooked
  • Kasia Gola
    managing our media partners
  • Kasia Kowalczyk
    Scenographer with fantastic ideas
  • Kate Ściseł
    makes things happen
  • Krystian Aparta
    TED Translator and looks after the technical and AV side of things
  • Krzysztof Grabałowski
    looking after sponsors and PR details
  • Lech Madej
    makes sure we're all well fed and watered
  • Maciej Szafraniec
    PR manager
  • Magda Petryniak
    PR guru and sponsorship hunter
  • Magda Goszczyńska
    film producer who seems to know everyone in town
  • Richard Lucas
    source of wisdom
  • Łukasz Jachym
    lovable geek
  • Ela Wnuk