On September 30th 2011 TEDxTransmedia returns for its second global conference focusing on media that matters: 20 engaging speakers will explore the concept: "WHAT if: Making a difference with Socially Responsible Media" - What is Socially Responsible Media? - What are the possibilities and magnitude of Socially Responsible Media? - How can Media today be relevant, make a difference and contribute in changing the world? - What might be the ideal blueprint for a Public Service that Matters? This years event is committed to generating a call-to-action to bring together and mobilize concerned audiences and engage fragmented communities with a global voice to make a change. Help us to start making Media That Matters for a social change. TEDxTransmedia will focus on extending transmedia properties to areas beyond simply 'entertainment', exploring the potentials for a transmedia approach to actively help shape a better future.